Morocco SME Agency Stops in Casablanca as Part of the “PACTE TPME in the Regions” Caravan

Casablanca – Morocco SME Agency organized a new leg of its “PACTE TPME in the Regions” tour in Casablanca on Wednesday, as part of the national tour of the Plan to Accelerate Growth and Transformation of Very Small, Small, and Medium-Sized Enterprises (PACTE TPME).

This caravan, which travels through the Kingdom’s twelve regions, aims to bring support mechanisms closer to businesses and address the specific characteristics and needs of each region.

Under the theme “PACTE TPME: Accelerating Your Growth,” this meeting follows the official launch of the program on November 3 in Salé and aims to strengthen ties with regional economic stakeholders, facilitate business access to various support solutions, and promote greater adoption of these mechanisms.

Speaking at the event, the Director General of Maroc PME, Anouar Alaoui Ismaili, emphasized that the PACTE TPME program represents a new approach to public support, based on an integrated and differentiated offering that takes into account the maturity level, needs, and ambitions of each company, enabling them to consolidate their operations and reach new levels of growth.

He explained that this program is structured around four complementary pillars: “Structure & Fundamentals,” “Resilience,” “Competitiveness,” and “Growth,” which are broken down into eight support mechanisms covering, in particular, strengthening management capacities, improving performance, quality, environmental transition, and accelerating business development.

Mr. Alaoui Ismaili also highlighted the importance of this second leg of the national tour, which is stopping in Casablanca-Settat, given the region’s economic weight and the diversity of its entrepreneurial ecosystem.

“This stopover provides a valuable opportunity to strengthen ties with businesses in the region, better understand their expectations, and align the SME Pact’s mechanisms more closely with the realities of their economic environment,” he stated.

For his part, Anwar Radi, president of the El Jadida-Sidi Bennour regional branch of the General Confederation of Moroccan Enterprises (CGEM), emphasized the need to boost the productivity of SMEs, as well as their investment capacity and their contribution to wealth creation.

According to him, SMEs should be considered not only as businesses to be supported, but also as economic players to be nurtured, potential partners of large companies, and essential drivers of productive sovereignty. In this regard, he highlighted the value of the SME Pact, which offers a structured support system tailored to the maturity and development prospects of each company.

Mr. Radi also emphasized the importance of local presence, streamlined procedures, and coordination among stakeholders to ensure businesses effectively adopt the program.

This meeting featured a presentation of the support offered by the PACTE TPME program and the various initiatives proposed by Maroc PME, followed by discussions with regional economic actors on the challenges of SME development.

Individual meetings with the Maroc PME team were also organized, giving entrepreneurs the opportunity to express their needs, learn about accessing the programs, and receive personalized guidance toward the solutions best suited to their projects.

Launched on April 29, 2026, the PACTE TPME constitutes an operational extension of the ambitions of the strategic development plan “ORBIT 2030” of Maroc PME, aimed at strengthening the resilience of the national productive fabric and promoting the emergence of a new generation of competitive companies, capable of contributing more to the creation of value and the economic development of the Kingdom.